Joining the auto industry in taking the buying process online, Yamaha India has introduced a new user-friendly website with online sales facility as a part of the brand’s continued effort to provide exciting experiences to its customers under its strategic campaign “The Call of the Blue”.
Due to the ongoing pandemic, customers are showing interest in purchasing a new vehicle for personal use instead of clinging to public transport. While a lot of people are looking for a new vehicle, at the same time, they are also preferring to stay indoors and want to minimize their visit to the showroom. Considering the convenience of the customers, India Yamaha Motor has introduced online sales on its website with a virtual store to enhance the buying experiences of its customers.
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The new website will have all the latest features like the 360-degree view of the products along with the specification comparison between Yamaha Products bundled under the Buyers Guide option on the website. Yamaha dealerships will also provide their support in promoting the contactless delivery to the customers. Through this website, customers can also opt for doorstep service for their purchase-related enquiries based on his/her requirements. Yamaha will start the online sales module from Chennai and will cover 300 dealerships across the nation by the end of 2020.
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Speaking on the occasion, Mr Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said, “Digital is future, and our new website with VIRTUAL STORE is ready to offer an enhanced buying experience and personalized customer services (One to one service) to the two-wheeler customers in India. Yamaha’s philosophy to offer excitement that goes beyond the customer expectations will unfold a new chapter with the new Yamaha website as we accelerate the digital transformation of Yamaha’s retail operations through a safe, reliable and engaging online portal. Bringing more innovation to the concept, in future, our customers will also be able to purchase apparels & accessories on the same platform thus providing a ready solution with the enhanced buying experience. Our existing after-sales activities like extended warranty offers and roadside assistance will be an added advantage to the customers.”