Yamaha Motor India Sales Pvt. Ltd. today officially launched a new 113 cc automatic scooter in our rapidly growing automatic scooter market. Christened as the Yamaha Alpha, the new scooter, as per the bike maker, falls in the ‘family category’.
|
Name |
Launch date |
Ex-Showroom Price |
Sales plan |
|
Alpha (Black/gray/white/red/magenta) |
February 2014 |
` 48,175/- (Mumbai Ex-Showroom price) |
200,000 units (1 year from launch/within India) |
The new scooter boasts of a muscular styling and is powered by an air-cooled 4-stroke 113cc engine that comes mated to a CVT (Continuous variable transmission). Its key features include-
- Good Mileage (*62 km/l)
- Excellent Engine Performance
- Easy to use even for female with easy leg reach
- Telescopic suspension \
- Ample Storage Capacity (21 l)
- Excellent riding comfort for single & tandem riding
Speaking on the occasion of the new scooter’s launch, Mr. Roy Kurian, Vice President – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. The launch of the ‘Alpha’ for the family customers is in sync with our strategy of following a top-down approach. After receiving a brilliant response from our customers for the Ray and Ray Z it was time we introduced a product for a much larger target audience. I am very happy to add ‘Alpha’ to our scooter lineup and am confident that the Alpha will also pave its way to winning the hearts of the family customers.”
The Alpha was presented to Indian audience at the Auto Expo 2014. Back then, the unveiling event was attended by Mr. Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltd. Commenting on the occasion, Mr. Yanagi said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our global Yamaha groupand this year our focus here is on three important strategies. The first being introduction of new models reflecting the unique style and concept of Yamaha with products that deliver great performance and are also cost efficient. The second is to intensify our Sales &Marketing capabilities and After Sales Services. The third strategy involves expanding our market and reaching out to more customers by tapping untouched regions. This includes the rural market in India where the Yamaha Brand still has a low presence.”
“I am very happy to add ‘Alpha’ to our scooter lineup in India which is most certainly in line with our first strategy andI am confident that the Alpha will indeed pave its way to winning customer’s hearts.”