Why should boys have all the fun? That too on women’s day? This might exactly be what Hero Honda intended to do (No offense boys) on this special day dedicated to all women across the globe. You guessed it right, another special edition vehicle from the stable of Hero Honda, but this time, it’s a scooter. Most of the changes are cosmetic in nature. The special edition Pleasure will feature a pearl white body with a splash of red in the rear two third part of the vehicle. A new red muffler cover adds to the list along with a white body color grab rail. Along with new graphics, the scooter also boasts of a new elliptical meter console.
“Right from its launch in 2006, Hero Honda Pleasure has always embodied the spirit of the modern woman who is fiercely independent, youthful, fun loving and has her own unique style. The new special edition Pleasure is a tribute to the women of substance and hence, we have chosen Women’s Day, a day that celebrates the spirit of the modern women for its launch,” said Mr. Anil Dua, SVP (Marketing & Sales), Hero Honda Motors Ltd.
Along with the regular authorized dealerships, the scooter will be available for purchase at ‘Just 4 Her’ outlets that are specially customized to create an environment suitable for women. The scooter will be available at a price of Rs.37, 250 (Ex-Showroom price, Delhi.)