Ford Figo launched, prices unveiled!

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Added in: Ford

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A couple of months back we got our hands on the Ford Figo and returned impressed with Ford India’s new creation. You can read our first impressions here. Today however, we have a new reason to be impressed – not because the small car has finally been launched today, but because we simply love the competitive price tag that the Figo boasts of. Here’s the reason for our smile:

1.2-litre Duratec (Petrol)

LXI – Rs. 3,49,900

EXI  – Rs. 3,81,900

ZXI – Rs. 3,99,900

Titanium – Rs. 4,42,900

1.4-litre Duratorq (Diesel)

LXI – Rs. 4,47,900

EXI – Rs. 4,72,900

ZXI – Rs. 4,96,900

Titanium – Rs. 5,29,900

The 1.2-litre petrol engine produces 71.35 PS @ 6250 rpm and 102 Nm @ 4000 rpm which isn’t exactly class leading. Ford further claims that the petrol mill will return 15.6 kmpl with its ideal gear ratios developed for Indian traffic conditions. The 1.4-litre Duratorq diesel engine from the other Fords in the lineup will be available for Figo with outstanding fuel efficiency of 20 kmpl.  Power is rated at 69 PS @ 4000 rpm while the torque is equally impressive with 160Nm @ 2000 rpm.

Everyone is claiming the Figo to be a game changer for the market segment that its going to cater to (which is largely dominated by the army of Maruti Suzukis). But the Figo’s success won’t rest on pricing alone. Ford India’s legacy may turn down a lot of prospective customers of this segment. What Ford needs is the right kind of ASS (after sales service) backing up their vehicles (Ford claims that they are jacking up the number of service stations and dealerships to support the Figo). If the cards are played right, the Figo has the potential to be a game changer for Ford India’s future operations atleast, if not the market as a whole.

Related Links:

Ford Figo Review and Test Drive

Ford kicks off Figo’s engine production at its Chennai plant

Ford Figo to be launched on 9th March, 2010 in New Delhi

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