Volvo India has been registering healthy growth in its sales chart, thanks to an SUV offensive strategy, which now covers all the segments in the premium space. Compared to the year prior to that, the carmaker witnessed a 30 % growth in 2018. The hike in numbers was majorly contributed by the increasing popularity of products in the ‘XC’ range.
Volvo is known to make some of the safest cars in the world and their current product portfolio reflects just that. Since the design language took a sharp turn towards ‘interesting’, Volvos are now a sight to behold, compared to how things were a few years ago. The new design philosophy, along with a strong and next-gen product range has been driving the brand’s popularity in India.
Talking about Volvo’s new launch – the XC40, it is Volvo’s first compact luxury SUV. It looks typically Volvo, though the lines are not as curvy as the XC60 or the XC90’s. The XC40 comes with a 9-inch touchscreen is the largest in the segment, 13-speaker equipped high-end music system from Harman/Kardon that makes for brilliant acoustics with its crisp audio quality and excellent bass. The XC40 is powered by Volvo’s four-cylinder, 2.0-litre diesel engine (D4) producing 190 PS at 4,000rpm and 400 Nm between 1,750rpm and 2,500rpm. Volvo is claiming a 0-100kmph of 7.9 seconds, which is quick.
For the year 2018 Volvo sold 2,638 units, up from 2029 units sold in 2017. Backed by strong demand, Volvo India is on track to double its segment share to 10 percent by the end of 2020. To meet upcoming changes and trends which will overhaul things in the automotive space, Volvo also has the technology in its arsenal to be ready when the time to go fully-electric has arrived.