Indian subsidiary of Popular Swedish auto maker, Volvo Auto India, has partnered with Ritu Beri as the ‘Official Car Partner’ for her ‘Baby Beri 2013’ show. This association is an extension to Volvo cars and Ritu Beri’s successful partnership in 2012. This show is a kid’s fashion show organized every year by Ritu Beri to create awareness for Autism and to raise funds to support underprivileged children.
The proceeds of the fashion show will go to The Blessed Hearts Foundation. Speaking on the occasion, Mr. Tomas Ernberg, Managing director, Volvo Auto India said “This
association is a great fit and comes naturally to both of us and we feel proud in our partnership. We both provide the luxury of being safe and comfortable because our offerings are ‘Designed Around You’. ‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values. Volvo car through its innovative safety features like child safety booster cushion seat, safety cage for overall protection, side impact protection system, and air quality system ensures that your bundle of joy is completely safeguarded. Your child’s smiling face in the child safety rear mirror will be a testament to this and our constant safety innovations. And being of this belief, Volvo is honoured to be associated with Baby Beri 2013.”
Ritu Beri, Designer, added, “It’s fun to dress children who today are very fashion conscious and be sure that they are dressed appropriately in sync with time, however, at the same time we equally need to ensure their safety and comfort. And a Volvo car values the safety of all individuals and especially of kids sitting in the car.”