Gone are the days when Volvo Cars used to be known for dishing out capable but bland looking cars. In what seems to be a move to make the brand more appealing to the youngsters, Volvo Cars, which has recently come up with some fantastically styled cars, has announced its association with crème de la crème fashion property, Lakme Fashion Week as the “Official Car Partner”. Volvo Cars will set its foot in the Indian fashion arena with Fashion Diva Ritu Beri. In marketing speak, Lakme and Volvo will be seen showcasing designs which have stemmed out of a common philosophy of ‘Designed Around You’.
Volvo says that ‘Designed Around You’ is a human-centric approach that enables the Scandinavian car maker to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design.
Commenting on this foray, Mr. Tomas Ernberg, Managing Director, Volvo Auto India said, “Our synergies with Lakme Fashion Week reflects our common understanding of people and our endeavour to offer them products that are stylish, sophisticated yet personal. In keeping with our philosophy of “Designed Around You”, Volvo Cars will showcase fashion through a completely new prism – through the eyes of a fashion icon.”
Volvo Cars recently won several coveted awards for it’s design and style. Log on to www.media.volvocars.com to know more.