Honda Motorcycle and Scooter India (HMSI) has released the new television commercial for the latest upgrade of their most affordable motorcycle in India – CD 110 Dream (DX). The commercial was developed by Dentsu Marcom, a Dentsu Aegis Network Company.
CD 110 Dream (DX) with its the motorcycle’s legacy has made space into the lives of the utility seeking customers by adding convenience and comfort to their day-to-day life. Honda introduced a new variant with self-start and refreshing new colour options in CD 110 Dream (DX). The objective of the TVC is to sustain the aspirational value and strengthen the product identity with its new self-start variant and contribute to further consolidating Honda’s share in the 110cc motorcycle segment.
The ad film opens with a tour guide sitting on his CD 110 (DX) with a smart phone in his hand, trying to learn Japanese while a group of Japanese tourists arrive and the other tour guides approach them. They try to communicate with them using gestures and signs but the tourists feel uncomfortable. The protagonist addresses them in Japanese which impresses them and hire him.
In the second sequence, a farmer with the beautiful lush green mustard field in the background is shown riding on his CD 110 Dream (DX) with an evaluator from the ‘Krishi Udyog Kendra’ as his pillion. They enter the farm where the evaluator tests the soil quality. It carries forward a progressive farmer’s approach to get his field’s soil quality checked and to get the maximum benefit of the crop yield.
In the third sequence, a grocer standing outside his grocery shop is leaning on his CD 110 Dream (DX). He looks up at the board of his shop which says ‘Ravi Kirana Store’ is being brought down in place of a new board – ‘Ravikirana.com’. He is catching up with the e-commerce trend and looking at his smart phone, smiles as he receives his first order on his mobile application.
Finally, the three CD 110 Dream (DX) owners i.e the tour guide, the farmer and the grocer, who have worked hard to add an extra quality to it, are seen riding their new bike in full glory.
Check out the video below. Do let us know your views through the comments section below.