Honda Motorcycle and Scooter India has premiered the television commercial for the CB Hornet 160R. The new TVC has been developed by Dentsu Marcom, a Dentsu Aegis Network Company. The objective of the campaign is to build on the early success of CB Hornet 160R and contribute to further consolidating Honda’s share in the 150-200cc motorcycle segment.
The brief to advertising agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience.
The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group. The film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride.
Here is the all new TVC of the Honda CB Hornet 160R. Do let us know your thoughts about the TVC through the comments section below: