Hyundai Motor India has achieved the milestone of crossing six million fans on the social networking site, Facebook. Hyundai’s consistent messaging and engaging content on this social media platform are the key denominators for this achievement. The official page of Hyundai India, launched in October 2011 to directly engage with Indian customers, has managed to surpass this milestone within four years.
The company continues to expand the conversation around Hyundai products with young and passionate audiences through digital marketing platforms. Hyundai Motor India undertakes numerous innovative marketing campaigns to communicate the USP and class-leading products to the customers through various marketing associations.
The brand has successfully created memorable campaigns and experiences for young Indian customers and has positioned itself as an ace auto brand on Facebook during the recent launch of CRETA, Elite i20, and i20 Active. Hyundai has designed a new strategy by introducing the pictograms, infographics and emoticons which is a common language adapted by the youth to communicate with each other. Hyundai Motor India is also present in the digital world via an array of other social media platforms including twitter, You Tube, Pinterest, Instagram and through blogs.