A new, limited edition Tricolore pack for Abarth’s 595, is launched this week with a new short film. There will be just 300 packs available, in a choice of red, white or blue. The Abarth 595 sporting this new pack is priced at £15,150 OTR. One of each colour car was used in the new internet film, shot in Turin and London, which went live this week.
Entitled ‘The Real Italian Job’, the mini-movie track the three Abarth 595s as they criss-cross the two famous European cities in a covert struggle to deliver ‘stolen’ Abarth plans to a mysterious recipient. The film is launched online, a week ahead of the brand’s presence at this year’s Geneva International Motor Show.
Applied to the Abarth 595, which is fitted with a 140 hp 1.4 Turbo T-Jet 16-valve engine and five speed manual gearbox, the Tricolore pack includes a host of stylish equipment. The list includes 17-inch titanium ‘Formula’ alloy wheels, red brake callipers, black Abarth side stripes and mirror caps and unique steering wheel with Tricolore detailing. Power steering, air conditioning, CD and MP3 with six speakers and Blue&MeTM hands-free system are also all standard equipment.
Gerry Southerington, brand manager, Abarth UK says that the new mini-movie show the new Abarth 595s perfectly in these surroundings, in two of the most famous cities in the world. With just 300 of the Tricolore packs available on the 595s the car maker is sure to attract a new wave of Abarth owners.
Check out “The Real Italian Job: The Full Story” mini-movie below: