Vespa has collaborated with Snapdeal.com in India to reach out to its internet savvy customers. The exclusive Vespa brand store on the online shopping website will showcase the entire range of Vespa scooters and potential customers will now be able to book their scoot at the click of a button. The partnership with Snapdeal is targeted especially towards a younger segment of consumers who are digitally active and prefer purchases that provide easy access and transactions without investing much time.
Celebrating the launch of their online store, Vespa has launched a special offer for the first 100 customers of the store, for whom, the entire range of Vespa models would be available at the booking amount of INR 5,000, these include the Vespa, VX, Vespa S and Vespa Elegante. However, once the order is placed, it cannot be cancelled. The amount of Rs 5,000 is only a booking amount and will be deducted from the total on-road price of the vehicle. The scooter will be available on the same day/within 2 – 5 days (based on the inventory available), of the dealership visit. Documentation and payment of the balance (On road price – Rs. 5,000) will be done at your allocated dealership.
Speaking about the new partnership, Mr. Sanjeev Goyle Executive Vice President – 2W Business, Piaggio Vehicles Private Limited (India) said, “The brand Vespa has a global appeal and has been the most stylish 2 wheeler around the world. Our premium product Vespa has received a lot of recognition since its launch in the Indian market. From the launch of Vespa LX to the launch of sporty Vespa S, our endeavour as a brand has been to offer ultra-modern and sleek designs that appeal to the youth segment. Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience.”