We just came across this video which looks rather funny or a perfect recipe for a poseur to make his car more fancy. Well, we know that the LEDs are being used by Audi in their headlights and BMW is scratching its forehead to create laser powered headlights, but the purpose of these LED wheels? Maybe to let the driver know who is by his side on a dark night. But I guess the owner of this car faces a serious issue of bugs and flies getting attracted to his car wheels.
The LED wheels come from a brand called Pimpstar and feature various abilities like adding text, images and various colors to the wheels, on the go.