TVS postpones launch of the Victor and another premium bike

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TVS Draken 250cc motorcycle conc (18)

Citing good performance of their existing products as the reason, TVS Motors have announced that launch of the next-gen Victor and a new high performance premium motorcycle will be postponed to the first and second quarters of 2015-16 respectively. Not disclosing which product will first hit the market, the manufacturer is depending heavily on their new product launches to increase their market share in both domestic and international markets. President and CEO, K N Radhakrishnan said, “During the first and second quarter two motorcycles will be launched.  One will be new Victor and a high power premium bike in the 150 cc and above category.”

TVS Star City Plus tank (2)

He further added, “The launch was postponed by one quarter since the products which the company launched in the recent times are doing well. We see an opportunity to expand the existing products like Apache, Jupiter and others. During the fourth quarter, TVS Motor set a target to increase the market share to 14-14.5 per cent in the fourth quarter, from the current 13.5 per cent, up by 150bp. The company has been gaining market share on new launches including Jupiter, Star City+ and Scooty Zest.” 

Source: Business Standard

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