In the dynamic world of automobiles, enduring partnerships are a rarity. TVS Motor Company and BMW Motorrad, however, have defied the odds, celebrating a remarkable decade of collaboration. Since their partnership’s inception in 2013, these two automotive giants have not only weathered industry challenges but have also set new standards and delivered exceptional motorcycles globally.
Commemorating the Milestone
To mark this occasion, TVS Motor Company, a global two and three-wheeler manufacturer, announced the production of the 150,000th unit of BMW Motorrad’s 310cc series motorcycles. This significant event occurred at TVS Motor’s Hosur facility in India, in the presence of Mr. KN Radhakrishnan, Director & CEO of TVS Motor Company, and Dr. Markus Schramm, Head of BMW Motorrad.
Driving Innovation Forward
TVS Motor Company now plays a pivotal role in designing and developing future BMW Motorrad products and ensuring top-tier quality, supply chain management, and industrialization. Notably, the production of the BMW CE 02, an electric vehicle, has begun at TVS Motor’s Hosur plant, signifying a significant step toward sustainable mobility.
The Vision for the Future
Mr. KN Radhakrishnan, Director & CEO of TVS Motor Company, expressed excitement for the future. He emphasized their commitment to innovation, stating, “Through our collaborative efforts, we’ve achieved extraordinary products in the 310cc series, embraced by enthusiasts globally. We have started the production of our first jointly designed, developed, and industrialized EV, the BMW CE 02, at Hosur Plant today.”
BMW Motorrad’s Perspective
Dr. Markus Schramm, Head of BMW Motorrad, acknowledged the partnership’s impressive success, saying, “What began ten years ago has developed into an extraordinary success story. The extension and expansion of this partnership toward future technologies and sustainable mobility solutions, including the unique and fully electric BMW CE 02, is a consistent step to also shape the future together with TVS Motor Company.”
Key Milestones and Achievements
During their partnership, TVS Motor and BMW Motorrad have jointly designed and developed five iconic motorcycles, including the BMW G 310 R and BMW G 310 GS, which continue to enjoy popularity worldwide. This collaboration has also fostered advancements in engine technology, chassis design, and safety features, all aimed at enhancing customer experiences.
Embracing Sustainability
TVS Motor and BMW Motorrad share a commitment to sustainability. Their joint effort is exemplified in the BMW CE 02, a fully electric vehicle. TVS Motor Company is proud to contribute to its design, quality, supply chain management, and industrialization.
Our Take
In conclusion, the partnership between TVS Motor Company and BMW Motorrad has not only stood the test of time but has also paved the way for innovation, exceptional motorcycles, and sustainable mobility solutions. As they celebrate a decade of success, their commitment to pushing the boundaries of what’s possible in the world of two-wheelers continues to drive them forward.