Triumph Motorcycles has clocked the highest sales figure in 30 years reaching a volume of 54,432 units. The British two-wheeler manufacturers sold nearly 1,300 motorcycles in the first year of its inception in India. The global figures from the Triumph Group show a 4.5% year-on-year increase in unit sales, with a managed accounting loss of £8m due to unrealised exchange rate loss, planned overseas expansion costs and ongoing investment in new models. Group turnover totaled £364 million, while total unit sales rose to more than 54,000 – compared to just over 52,000 in the preceding year.
Speaking about these record sales figures, Paul Stroud, Director Sales & Marketing, Triumph Motorcycles India said, “2014 has been a hugely successful year for Triumph Motorcycles. Growing markets like India and Brazil have been extremely critical and gratifying at the same time and they have contributed substantially to our overall figures. The industry is undoubtedly experiencing its most successful seasons and demonstrates that riding is regaining popularity as a leisure pursuit, as well as a stylish option for the urban commuter across the world.”
Vimal Sumbly, Managing Director, Triumph Motorcycles India added, “In India, we have had a dream run this past year having clocked 1,300 sales. We are delighted with the way things have panned out for us in the last year. It has been extremely rewarding in terms of both sales and the love we have got from Triumph enthusiasts. Globally also this has been a great year for Triumph Motorcycles. We have not only established ourselves as a front runner in the luxury motorcycles industry but have also been successful in adding value to the our global sales figures.”
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