Toyota’s ‘compact car features’ contest

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Ahead of its preview at the Auto Expo, Toyota has launched a PR and marketing initiative to garner public attention for its concept car. Toyota will be showcasing a concept car at the Auto Expo on which its small car will be based. The Toyota small car is slated to enter production stage by 2010 end. As a part of the contest, Toyota is asking the masses about the top three important features that one would want the compact car to have.

The website does not indicate what prizes one might win though. Nonetheless, it will be beneficial to fill the short questionnaire so that Toyota can understand what qualities car buyers actually value more. The feedback collected from this initiative will definitely help Toyota in fine tuning their small car and ensuring its success. A teaser video of some sedan is also featured on website. We believe its of the hybrid car Prius that Toyota is planning to launch.

The contest link:

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