Titan Company Ltd launches Fastrack Helmets

Titan Company Limited, India’s leading watches, jewellery and eyewear manufacturer and retailer has forayed into a new industry by launching Fastrack Helmets. The collection was revealed today during a fashion show by renowned Fashion designer Prasad Bidapa.

Fastrack range of helmets will boast of 24 different variants for guys and girls in a plethora of colours and vibrant graphics. All these helmets have been ISI approved.

Speaking on the occasion, Bhaskar Bhat, Managing Director, Titan Company Limited said, “India has one of the highest number of 2-wheelers in the world. With unorganized players currently driving the helmet business, the category has a large potential in the market. The organized helmet market is estimated at approximately Rs. 400 Cr, accounting for 45% of the retail market. Using our in-house design and marketing expertise and wide retail footprint we took a step to enter the helmets sector. The category is currently largely unorganized and under-served and with our superior quality product, we aim to ensure safety and comfort for two-wheeler riders.”

Adding to that, Ronnie Talati, Vice President & CMO – Watches & Accessories Division, Titan Company Ltd said, “Helmets are Fastrack’s latest offering to its young audience. Being in the business of youth fashion accessories, helmets were a natural extension for us after watches, sunglasses and bags. Many of today’s youth use protective gear to make bold fashion statements. With an assortment of styles and colors to choose from, young bikers can wear trendy helmets without sacrificing safety or function. The youth being the dominant consumers for the category, launching the helmets range under the Fastrack umbrella would help keep a firm grasp on the capricious youth market.”

Fastrack helmets, priced between Rs 1495/- and Rs 3495/-, will be available for sale at exclusive Fastrack stores across the country.