If you want to buy one of the premium offerings of Maruti Suzuki, you are required to visit the brand’s premium car dealership, the Nexa outlets. The Nexa channel was introduced to create a more premium car buying experience for customers, today, it has become a lifestyle brand that believes in creating exciting experiences for its customers. Currently, India’s largest car manufacturer, has over 360 Nexa outlets covering more than 200 cities and added over 9 lakh, happy Nexa customers. Being a relatively new concept, the network is not as extensive as that of the regular sales network of the brand. In order to expand its reach further, the brand has come up with a unique solution.
Maruti Suzuki flagged off one-of-its-kind mobile Nexa terminal, taking the Nexa experience to markets where it is currently not present. The Nexa terminal will reach out to prospective and existing customers throughout the country, giving them an opportunity to experience Nexa. This terminal is a combination of basics of a dealership with the very essence of NEXA in a mobile environment. With this terminal, Maruti Suzuki will now be able to deliver the Nexa experience at every corner of the country, especially in areas which currently do not have the full-fledged Nexa showrooms. This terminal will offer Maruti Suzuki’s premium cars, starting from the Ignis hatchback, the Baleno, the S-cross and the Ciaz sedan. With this retail channel, customers buying these cars get a premium buying experience coupled with Maruti’s renowned aftersales service network.
Speaking about the success of Nexa, Mr Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Ltd. said, “In less than 4 years of its launch, Nexa has rapidly grown to become the most successful premium retail network in India and contributes over 20% to our total sales. In this short span of time, we have set up over 360 Nexa outlets covering more than 200 cities and added over 9 lakh happy Nexa customers. This mobile Nexa terminal will help us to connect with customers in geographies where Nexa outlets are currently not present.”