To showcase the off-roading capabilities of its popular SUV, Ford India kicked off ‘The Great Ford Endeavour Drive’ in the city of Bangalore in a two day event on 17th December 2011. Our representatives from the city of Bangalore, the affable Mr. Vekat Shaym, and the ever enthusiastic Prabhakar Rao went to cover the event for Motoroids.
To demonstrate the Endeavour as an embodiment of power and safety, the SUV’s off-roading capabilities were showcased on the specially laid out off-road track in Bangalore. Ford India. The specially designed track was safe yet exciting and made to look like an average Indian road magnified several times. Packing in various obstructions like inclines, alternate bumps, slush, 45 degree slopes and a drift/donut area, the track was an enjoyable experience for both pros and average Joes alike.
The highlight of the event, apart from the formidable Ford Endeavour was Jagat Nanjappa. The veteran rallyist and off-roading expert needs no introduction. The man was at the helm to demonstrate what the Endeavour is capable of doing and shared important tips with the participants on handling an SUV on rough terrains. The participants enjoyed a power-packed Endeavour experience drive with Jagath Nanjappa as he drove them through the custom-made track. This event gave an opportunity to Endeavour lovers in Bangalore to realize the off-road prowess of the vehicle.
Veteran rallyist Jagat Nanjappa with Motoroids Rep Venkat Shyam at the event
Ford has previously done similar events in Delhi and Chandigarh. Besides the exciting off-road track, activities like Fox Climbing, Rappling, Burma Bridge and Rock Climbing were made available to customers.
“Through this event, we want to give the customers hands-on experience of the amazing off-road capabilities of Endeavour,” said Ford India’s vice president of Marketing Anurag Mehrotra. “Our new Hurricane edition combines the Endeavour’s characteristic tough exterior styling and commanding road presence with extra comfort and flexibility to bring the Indian consumer a comfortable, safe, reliable and robust SUV,” he added.