Tata Motors today announced its association with COLORS, the popular Hindi General Entertainment Channels, as the presenting sponsor for the Indian adaptation of America’s award-winning TV series, 24. 24, an espionage thriller that plays out in real-time, is an unprecedented success worldwide, and its Indian version has Anil Kapoor playing the lead role of his American counterpart, Counter Terrorist Unit agent Jack Bauer, essayed by Kiefer Sutherland in the original version.
Speaking on the association, Mr. Ranjit Yadav, President, Passenger Vehicles Business Unit, Tata Motors Ltd, said, “Tata Motors is proud to be associated with the grand entry of 24 in an Indian adaptation on Colors. With this association, Tata Motors showcases itself as a creative and innovative brand that always places its customers at the core of its existence. We, at Tata Motors, are at HORIZONEXT now, passionately committed to anticipating our customers’ needs and providing the best vehicles and experiences that excite our customers globally. This association with 24 offers us an exciting platform to demonstrate the true capability of our dynamic cars, which deliver performance and come with technology rich features.”