Tata Motors’ SOUL Flags Off Its First International Drive

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The first international drive to take place under the SOUL brotherhood of Tata Motors has been flagged off. This epic drive will take 34 SOUL members, in a convoy of 12 cars to Bhutan, the land of Happiness & the Thunder Dragons. This not only marks the first international drive of this brotherhood but also marks the debut of Tata’s latest SUV, the Harrier in this group, as a part of the convoy. Harrier owners, the recent addition to the clan of SOUL adventurers, are charged up for an exhilarating experience with their SUVs. Tata Motors is confident that their new car, based on Land Rover’s D8 architecture and equipped with a terrain response system, will handle all the obstacles with ease.

Tata SOUL International drive flagged off

The adventure aficionados will get a chance to visit iconic landmarks like the famous Memorial Chorten and the gigantic 177 feet Shakyamuni Buddha statue through this exciting road trip while also getting the opportunity to cross the Dochula Pass from Thimphu to Punakha in their SUVs. Additionally, they will get an opportunity to soak in the culture of Bhutan by participating in archery masterclasses, mask dancing and hiking up to the stunning Tiger’s Nest.

Tata SOUL International drive car line up

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Speaking about this milestone iconic drive, Mr S. N. Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors, said, “Since its inception, SOUL has been growing from strength to strength. Achieving a new feat with every new expedition, it has become a way of life for these Tata SUV owners.  This expedition is created to provide our SOUL members with an opportunity to rekindle their spirit of adventure, in the company of like-minded people and traverse through the beautiful valleys of Bhutan. This first of its kind, the international edition of the SOUL drive becomes even more special with the addition of our newly launched SUV – the Tata Harrier, which will enhance the excitement level of the SUV enthusiasts. We are confident that this drive will create memories among the SOUL members and give them a chance to visit some of the pristine and unexplored areas in and around Bhutan.”

Tata SOUL International drive Hexa, Harrier and Hexa
Tata SOUL International drive cars in line
Tata SOUL International drive flagged off