Tata Motors is showcasing its latest commercial vehicle products, technologies and services at its Advanced Trucking Expo– Truck World in Hubli thereby furthering initiatives for an enhanced purchase experience of its commercial vehicle offerings. The 2-day truck world expo, being held from December 11 – 12, 2015, is a unique initiative for trucking customers and their families that offers the company and its partner’s communicative and promotional opportunities, all under one roof. Located at the Railway Ground, Club Road, Keshwapur, Hubli, it is a first of a kind purchase experience for commercial vehicle customers in Hubli.
Truck World includes separate areas for product display, service related workshops for mechanics and drivers, apart from hospitality and entertainment activities. A truck-art zone is created to host an artist creating colorful patterns, depictions, calligraphy of verses on different parts of a truck.
“At Tata Motors we will continue to offer value to our customers, and TRUCK WORLD is another unique way of doing so. With over 35 commercial vehicles from our IM&HCV range, 14 new trucking technologies, 8 service offerings, along with stage performances for customers and their families, TRUCK WORLD promises to make the experience of buying a Tata Motors commercial vehicle even more special.” Said Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks at Tata Motors.
At Truck World Hubli, Tata Motors is showcasing 35 Medium and Heavy Commercial Vehicles, including the PRIMA Range of Trucks and Tippers. Also showcasing at the expo are their own service related brands like Tata Genuine Parts, Tata Delight and Tata Fleet Man. Their key vendors partners, financers and value-added service providers are also present at the Expo.
After attracting 15,000 truckers and their families at Truck World expo’s held in Gurgaon, Vijayawada, Salem, Kolkata, Bhubaneswar, Indore and Gandhidham till date, Tata Motors plans to organize these expos in other trucking centers across the country.