Tata Motors has annouced that it is currently working on developing an electric powered Indica along with a Norweigan firm. The electric Indica will be first launched in the European market around 2011. Tata Motors have not confirmed if its electric powered B segment car will be launched in India its ready. The manufacturer has revealed that it will be conducting a feasibility study before launching its electric Indica in the country. One must not forget that price is an important deciding factor in car buying decisions for majority of Indians.
According to Prakash Telang, Managing Director for India operations, Tata Motors, the company has not started the feasability study for India and will do so at a time when its product is close to being ready. He said that the company will have to look into the cost equation and market demand in India as it will be an expensive vehicle.
The electric Indica was first showcased in 2008 at the then Society of Indian Automobile Manufacturers convocation. It was also displayed at this year’s Geneva Auto show.