Tata Motors, country’s popular car manufacturer, has launched the second edition of the Nano: Art-in-Motion. The launch event saw the creation of the ‘Weekender’ Art Nano at the NH7 music festival, held in Pune. Painted by renowned graffiti artist Bruce Dunn, the Weekender Art Nano portrays the spirit of self-expression.
The Weekender Art Nano is inspired by music and has been painted using a mixed medium of luminescent and acrylic paints. Tata says that the Weekender Art Nano continues the Nano: Art-in-Motion tradition of empowering artists to use the Tata Nano as an outlet for their creativity, and a canvas for their lives.
Through this initiative, the Tata Nano is marrying art and utility of the Nano to showcase a series of Tata Nano, which will be embellished with varying theme-based imagery, further accentuating the brand’s personality as a personal symbol.
The first art car focussed on the theme of celebration.