This development has left us pleasantly surprised. We have always maintained that the In Car Entertainment (ICE) systems provided by most manufacturers in our regular Indian cars leave a lot to be desired. While, there are a few exceptions like the Mitsubishi Outlander, which comes with Rockford Fosgate equipment, most of cars out there come factory equipped with a basic audio player. Now, in a move that has left us ..well…shocked…is that popular audio and infotainment group, Harman, has announced an agreement with Tata Motors to supply audio equipments.
Harman will be seen working on to develop and provide audio, navigation and multimedia solutions for Tata vehicles. Tata Aria MPV is on its way to become the first Tata car to get Harman branded equipment. It should come with a 360-watt system with ten speakers and a subwoofer,
“This agreement with Tata Motors represents a milestone in the growth of branded audio and infotainment system for the Indian market, and we are tremendously proud and honored to be selected by Tata as their trusted supplier,” said Dinesh Paliwal, Harman’s Chairman, President and Chief Executive Officer. “Our development teams will work very closely with Tata’s engineering staff to create unique products that will surprise and delight customers. Together, Harman and Tata will set a new benchmark in OEM installed sound and infotainment in the domestic Indian market.”
“Tata Motors will intensify the application of the Infotainment and Acoustic Platforms developed by Harman and offer world class solutions in this domain in its future Passenger Car platforms both for the Indian and Export Markets. Harman’s innovative technologies and large presence in all the premium cars in the world market will help us take our cars to the next level.” said P.M. Telang, Managing Director – India Operations of Tata Motors.
Harman also supplies audio solutions to leading car makers like Audi, Chrysler, FIAT, Ferrari, General Motors, Hyundai, Kia, Lexus, Land Rover, Mercedes Benz, Porsche, Toyota, and Volkswagen.
Image Sournce- TeamBHP