Tata Motors are planning to launch the Aria in less than a month’s time. The company has built a new interactive site with the name builadreamcar.com to create some excitement ahead of the launch of the car. The new website asks people to register and has tools to let them build their own dream car online. There are prizes to be won as well. There are three categories – fastest, most popular and the most creative. The winner in each category will win an all expense paid 10-day road trip across India in the Aria. Those who find this opportunity interesting can start building their dream car right away on the aforementioned website.
The new website has been intuitively designed to let people know about the advantages and features of the components of the Aria while building the car. This will not only create interest, but will make people more familiar with the USPs of the Aria.
The Aria is the latest in the line of future models to be developed by Tata Motors. A cross between an MUV and SUV, the Aria is perceived to be Tata’s big ticket to be considered a capable manufacturer of big, luxury vehicles. The Aria will be powered by a 2.2-litre DICOR diesel engine goof for 140bhp of peak power at 4000rpm and 320Nm of peak torque at a low 1500rpm. Expect the new AWD crossover to cost upwards of Rs 12 lakh.
The Aria has been testing extensively on the streets of Pune these days. These cars travel in groups of four and five and you’d be lucky if you managed to spot only one of them.