TAG Heuer, makers of prestigious and high-end chronographs, becomes the official watch partner of the Mahindra Formula E team. The Indian team, who field Bruno Senna and Karun Chandhok, are proud of this new relationship which will see TAG Heuer timepieces in the Mahindra Racing garage, as it travels around the globe in the world’s first fully electric motor racing championship.
A legend in prestige Swiss watchmaking and one of the most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. This commitment is reflected in the associations that TAG Heuer has had with motor racing, be it with Formula 1 or the Automobile Club of Monaco for the prestigious Monaco Grand Prix.
With the inaugural season of the FIA Formula E Championship, the world’s top competition for electrically powered racing cars reaching global audiences, TAG Heuer joins the team as they prepare for the second round of the 2014/2015 season in Putrajaya, Malaysia.
For drivers Karun Chandhok and Bruno Senna this association will also see them become TAG Heuer Brand Ambassadors – an important and exciting role within the paddock. TAG Heuer and Mahindra Racing will be working closely throughout the rest of the season with the aim of promoting the brand new FIA Formula E Championship.
Team Principal Dilbagh Gill said, ‘We’re delighted to welcome TAG Heuer to the Mahindra Racing Formula E Team for the season. Their reputation in the manufacturing of prestigious chronographs and timing instruments is known around the world and I’m pleased to have the company logo proudly displayed on our Mahindra Racing cars and in the garage as we travel around the globe competing in the inaugural FIA Formula E Championship.’
Amit Chaloo, General Manager, TAG Heuer India added, ‘TAG Heuer has been mastering speed for over 150 years and has been associated with some of the best names in the world of motor racing. By associating with the Mahindra Racing Formula E team, we are proud to add another chapter to this series. We’re looking forward to a great partnership and wish the team a great run.’