Royal Enfield Hunter is one of the best-selling models of the company. The sales of the Hunter are near to the Royal Enfield Classic model. Launched in August 2022, the Hunter has now achieved a big sales milestone.
Royal Enfield Hunter Sales
The Royal Enfield Hunter has achieved a big sales milestone of 2 Lakh Units. After the Classic, this bike is one of the top-selling models in the Royal Enfield’s lineup.
The majority of sales of Hunter 350 come from the metro, tier-2, and tier-3 cities of India. In February 2023, the Royal Enfield Hunter 350 achieved the 1 Lakh sales milestone. After 5 months, the motorcycle has achieved another sales milestone.
Meanwhile, the average monthly sales numbers stand at 16,943 units. Below is the sales chart of Royal Enfield Hunter in the last 3 months:
| Monthly Sales | R. E. Hunter 350 | R. E. Classic 350 |
| April 2023 | 15,799 units | 26,781 units |
| May 2023 | 18,869 units | 26,350 units |
| June 2023 | 16,162 units | 27,003 units |
The target audience of Hunter 350
The sales of their Classic motorcycle model are higher than Hunter 350 by a fair margin. However, the sales of both the Hunter and Classic contribute to the overall growth of the company.
Meanwhile, the target audience of Classic and Hunter is different. As per the company, the target of Classic is the mature audience. But the Hunter is designed for youth and young salaried-class professionals.
Upcoming Royal Enfield Motorcycles
Royal Enfield is preparing to launch more motorcycles in the market. Recently, they announced the launch date of the new generation Bullet 350. The next-gen Bullet 350 will use the J-platform which is also used in Hunter and Meteor.
Meanwhile, the bike maker will unveil the new generation Bullet 350 on the 30th of August 2023. With the launch of this bike, the Royal Enfield will provide a variety of 350cc motorcycles in the market.
Official Statement
Commenting on the Hunter 350’s success and speaking about this milestone, Mr. B. Govindarajan, CEO of Royal Enfield said, “The Hunter 350 is, undoubtedly, the most popular motorcycle launched in the mid-size motorcycle segment over the last year. We are very proud that in less than one year since its launch, the Hunter has amassed a proud community of more than two hundred thousand riders across the world. Not just in India, the Hunter 350 is increasingly growing in popularity across international markets as well. We thank our new and vibrant Hunter community for making ‘Hunter 350’ a huge success and helping us achieve this milestone in a very short time. Powered by our state-of-the-art manufacturing facilities in Chennai, and our expansive global retail network, we are confident to be able to cater to growing demand for Hunter across the world.”