Honda 2-wheelers India continues its commitment to promoting road safety with its National Road Safety Awareness Campaign in Kota, Rajasthan. This step represents Honda’s dedication towards building a safety-conscious riding culture in India. With this campaign, Honda is stressing the importance of creating a culture that prioritizes security, safety, and responsible riding habits.
About Honda Road Safety Awareness Campaign at Rajasthan
Ensuring road safety is a worldwide concern for Honda. Recently, Honda conducted an enlightening camp at Kota Bal Senior Secondary School and Modi Group of Institutions in Kota. The duration of this campaign was over a span of three days,
Since 2013, Honda has been actively promoting road safety in Rajasthan. They have educated over 3.5 lakh adults and children. This program gives importance to responsible road behaviour and safe riding habits. Moreover, this program reflects Honda’s dedication to building a safer road environment for all.
The aim and motive of the Road Safety Awareness Campaign
For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”.
Meanwhile, the aim was to raise awareness about safe riding practices among more than 2,000 students and staff members from schools and colleges. Honda’s road safety experts utilized learning programs suitable for different age groups. This makes sure that the importance of road safety stays with everyone.
At the heart of our efforts are Road Safety Awareness programs held across various locations in India. These interactive and engaging sessions cater to diverse age groups, from children to elders. However, these sessions were held in schools, colleges, government, and non-government organizations. Through interactive games, role plays, virtual experiences, and more, Honda has raised awareness and promoted responsible road behaviour.
Activities for Honda Road Safety Awareness Program
The program of Honda Motorcycle and Scooter India (HMSI) National Road Safety Awareness made learning fun yet scientific through these key aspects mentioned below:
1. Scientifically Devised Learning Module: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on the road, riding gear & posture explanation and safe riding etiquette.
2. Practical Learning: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on the road before actual riding.
3. Interactive Session: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.
4. Existing Drivers Honing Riding Skills: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.
5. Learning in a Fun Way: To ensure that young students learn more about road safety, Honda also conducted fun educational activities like road safety games and quizzes on a daily basis.
Official Statement
Speaking on HMSI’s commitment towards building a collision-free India, Mr. Vinay Dhingra – Senior Director, HR, Admin, IT & Corporate Affairs, Honda Motorcycle & Scooter India said, “At HMSI, we strongly believe in nurturing the future road users – children by imparting essential road safety knowledge to them. Our mission is to cultivate a positive mindset among youngsters, instilling in them the understanding that road safety is cool and is a gateway to discipline in life. As we aspire to build a society that places road safety at the forefront and values responsible conduct on the roads, we are committed to empowering and educating the next generation of riders about the crucial significance of safe road usage. To promote this mindset, HMSI has taken the initiative to launch an extensive nationwide road safety awareness campaign.”