Mahindra & Mahindra Ltd. have announced the launch of a refreshed Bolero Pick-Up Flat Bed. The Mahindra Bolero Pich-Up Flat Bed facelift goes on sale for a price of INR 5.45 lakhs (ex-showroom, Mumbai).
The refreshed Bolero Pick-Up Flat Bed comes with micro-hybrid technology, refreshed exteriors and interiors and a higher load capacity of 1,250 kgs.
The Bolero Pick-Up Flat Bed is the flagship brand in Mahindra’s pick-up portfolio and contributes over 60% to overall pick-up sales.
Powering the Bolero Pick–Up is Mahindra’s MDI diesel engine which has an output of 63HP (46.3 KW) and 195 Nm of Torque. Equipped with Micro Hybrid technology, the motor delivers an ARAI certified fuel economy of 13.86 km per litre.
Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said “The Indian pick-up market is growing at a healthy rate and is also witnessing an evolution in customers’ demands and behaviors. As leaders in the pick-up segment for over a decade, we have made it a business imperative to understand these changing needs and evolve our products accordingly. The new Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.”
The new Bolero Pick-Up Flat Bed has a new fascia with multi-reflector headlamps, the Mahindra signature grille and stylish metallic bumper. The strengthened fender extensions on the wheel arches give a macho look to the vehicle. It comes with superior paint quality due to the use of CED (Cathodic Electro Deposition) paint technology at Mahindra’s Kandivali plant. This technology improves corrosion resistance, paint finish and gloss significantly. It also has trendy dual tone interiors with a new elegant gear knob.