Raymond’s ‘Drive for Passion’ campaign witnessed great success. The winners, as promised, got an opportunity to ride the high performance T-REX. Alok Seth, Ajay Bhalla and Shantanu Gupte were the lucky winners of this contest. The winners offered a ride in India’s only T-REX and were driven around at the Raymond Thane race track. The winners also got an opportunity to get one of their friends along with them for this experience.
The participants were chosen based on the best experience shared by them. They were asked to write about their first drive, their first car and interesting expeditions on wheels to new destinations. The customer-connect program from Raymond Limited, saw its Facebook fan page and Twitter handle receive tremendous response from users.
The digital activation is the extension of Raymond’s new ad campaign to launch Autumn Winter Collection 2013. The campaign explores into ‘The Complete Man’s’ interests and passions as an attempt to delve into his personal life. The campaign is based on three communication pillars – a man who drives for passion, rides for joy and walks with the world.
Mr. Mrinmoy Mukherjee, Director – Marketing, said, “We congratulate the winners and hope they had a great ride in the T-Rex. Our latest campaign explores the other side of The Complete Man’s Personality- his passions, interests and lifestyle traits.”