In a bid to increase its share in the Indian In-car Entertainment market, Pioneer India Electronics recently unveiled its new 2013 range of ICE products. These new models of In-car entertainment products were unveiled by actor and brand ambassador, Shahid Kapoor.
Pioneer has now extended its proprietary DJ technology “MIXTRAX” to a wider range of products. MIXTRAX is a technology which creates a nonstop mix of an entire music library with DJ effects, to create a club-like atmosphere in the car. Models such as DEH-X8550BT, DEH-X7590SD, DEH-X6590BT, DEH-X3590UI, FH-X759BT, FH-X559UI, and all models of AV receivers now feature this DJ technology.
The complete 2013 AV receiver line-up features “Advanced App Mode” technology that lets one control the applications from their compatible iPhone through the head-unit touch-screen. Applications related to Travel & Navigation such as Navfree, Google Maps, Extramile etc. could be operated using Advanced App Mode. A plethora of recommended Music & utility related applications could also be enjoyed with the advanced app mode on VGA display of the headunits.
Also observing the changing trend in consumer preference towards double din headunits & easy media-carrying devices, Pioneer introduced “More Affordable Double din CD receivers – FH-X759BT & FH-X559UI & Digital Media Recievers – MVH-159UI & MVH-355BT”. This year’s headunit line-up also features more Bluetooth models with new & appealing displays.
The new in-car audio video receivers also feature Advanced Sound Retriever technology which restores the high frequency sounds lost in the digital compression process ensuring enhanced sound quality. Apart from sound quality and convenience in usage, Pioneer stressed its commitment to create reliable products by introducing an Anti-Dust Design in all newly launched head-units with CD-mechanism. Anti-Dust Design prevents dust accumulation inside the system via an efficient heat dissipation system to optimize the airflow, reduce dust entry and thereby ensure a long life for the product.
Pioneer has also introduced a new line up of speakers concentrating on very High output with Extreme RMS & SPL. The series name itself personifies the sound character – “The Bullet”. The key unique features of bullet speakers are – High Sensitivity & high power handling. The design features a light weight & rigid titanium diaphragm, Large Magnet, high power motor assembly & Aluminum die cast chassis. The series consists of tweeters, mid bass speakers & subwoofer. Pioneer also introduced a “Reinvented A-series” speakers. With this A-series, Pioneer introduced a new type of speaker cone in India, “Multilayer Matrix Mica Cone”. The cone helps to give more clarity & loudness to the sound. The new A-series speakers come with major power boost to match the Indian Sound taste. The speaker design also is more aggressive.
“India‘s in-car entertainment market has evolved with time to its optimum state. The new range of products that Pioneer has to offer is another step forward in aligning the Indian market with our success in global market. India is one of our key focus areas in our current business plan along with Brazil and China” said Mr. Tatsuo Takeuchi, Managing Director, Pioneer Corporation.
As the product range for 2013 was unveiled, Mr. Shahid Kapoor, Brand Ambassador, Pioneer India Electronics said, “I believe that music can touch the soul and even more so when you hear it right…I am extremely pleased to be associated with Pioneer as they launch their next innovative line of products equipped with the best technology. I am sure the new portfolio of products will provide a wonderful and dynamic listening experience to all music lovers especially with the MIXTRAX software.”
At the launch of the new products, Mr. Toshiyuki Shindo, Managing Director, Pioneer India Electronics Pvt. Ltd, said, “Pioneer has always been the frontrunner when it comes to technology and quality, and is renowned for its innovative products. Our aim at Pioneer is to innovate and design our products so as to cater to the changing and evolving needs of the Indian customers. The 2013 line up with technological advancements such as MIXTRAX, spread across wide options to choose from will add to the variety and diversity of the existing product portfolio”
Speaking on the occasion, Mr. Gaurav Kulshrestha, Manager –Marketing & Product, said, “We at Pioneer always tried to offer technologically enhanced best products to our customers. Our 2013 new product line has all those features and technological advancement which a real connoisseur of music lovers will want to have in their car. I hope it will enhance the overall in-car entertainment experience of the end users.”
|Head units||Model no.|
|Single Din CD receivers||DEH-X8550BTDEH-X7590SD|
|Double Din CD Receivers||FH-X759BTFH-X559UI|
|Digital Media Receiver||MVH-159UIMVH-355BT|
|Bullet Series Speakers, Tweeters & Subwoofer||TS-B350PROTS-B400PRO|