Maruti Suzuki and McDonald’s have joined hands to launch a unique contest. The month long `Eeco-Meal’ promotion targets to bring customers together over a meal and offer them a chance to win a brand new Maruti Suzuki EECO car.
Built around the theme, `the family that eats together, rides together’, the contest is open to all Indian nationals above 18 years of age who carry a valid driving license. The promotion is valid at all McDonald’s outlets across (West & South regions) till 30th July 2011.
On the purchase of any McDonald’s value meal, happy meal or even breakfast meal, customers will get an EECO Happy Family contest form. The customers will have to answer a few basic questions on the car and also submit a witty a slogan on EECO. The wittiest slogan will be chosen by a panel. The winner will drive home a Maruti Suzuki EECO!
Explaining the promotion, Mr. Shashank Srivastava, Chief General Manager, Marketing, Maruti Suzuki India Limited, says, “The EECO holds a special position in our portfolio. It has helped us strengthen and expand our presence amongst the C segment vehicles. While the segment has grown from 1. Lakh units in FY 09-10 to over 1.6 lakh units in FY 10-11, individually Eeco has clocked sales of over 93,000 units within 18 months of its launch.”