The Brezza, with its two tone exterior colour options has always been a car which Maruti Suzuki encouraged its customers to personalize. Now, the leading automaker in India has introduced a unique iCreate customization programme for its crossover. The iCreate kits comprise five different customization combinations which can be bought as a package. These kits comprise various enhancements such as front grille garnish, ORVM garnish, body graphics, steering wheel covers, rear seat entertainment packages and many more add-ons. The five kits under the iCreate programme are termed as
- Sports Accelerate package
- Sports Velocity package
- Glamour Glitz package
- Glamour Elegance package
- Urban Dynamic package
If, however, you find the packages too expensive for your budget or too elaborate for your taste, you can also opt for an ‘A La Carte’ option in which you can pick and choose from a variety of cuztomization options and accessories individually.
With the introduction, Maruti Suzuki is trying to tap into the aftermarket accessories market where a customer typically spends a healthy sum of money after making a purchase, about INR 24,000 on an average. While the iCreate kits are currently available only for the Brezza Crossover, Maruti may eventually introduce the concept to other models within the brand as well.
Check out the images of the Brezza iCreate kits and the A LA Carte collections below