Nissan Group of India strengthened its presence in Rajasthan today with the inauguration of BHASKAR Nissan, its new retail outlet at Jaipur road, Sikar. The dealership was inaugurated by Arun Malhotra, Managing Director – Nissan Motor India Private Limited. Nissan now has a network of 205 sales touch-points, spanning across 148 cities for both Nissan and Datsun vehicles.
Establishing an extensive, quality-focused retail network is central to Nissan’s long-term growth in India and the company has a commitment to operate 300 sales and service touch points by the end of the 2016 financial year. In the last two months, Nissan opened showrooms in Trichy, Tirupati, Kashmir, Nasik & Mumbai.
While with network expansion, Nissan is moving closer to the customer, the company is also placing a huge focus on the customer experience at the dealerships. The brand is ranked 3rd in the recent J.D. Power Asia Pacific – India Sales Satisfaction Index this year.
Nissan has also agreed to a major eight-year deal with the International Cricket Council (ICC). The agreement, which runs through 2023, confirms Nissan as a global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events.
Speaking at the occasion, Mr. Arun Malhotra said, “I am delighted to inaugurate BHASKAR Nissan’s new dealership at Sikar. Together with our dealer partner, we seek to provide our customers with best-in-class products and services, and look forward to a long-standing, successful association. Nissan’s strategy for continued and significant growth in India is underpinned by our commitment to providing customers with a superior ownership experience. This is backed by our continuous expansion of dealership outlets nationwide and our target of setting up 300 dealerships across the country by the end of fiscal year 2016.”
“We’re excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do”, added Mr. Malhotra.
BHASKAR Nissan in Sikar will cater to the expanding customer base in the region. It is led by Mr. Virendra Singh, who is an experienced industrialist from the city. On the occasion, Mr. Virendra Singh, Dealer Principal, BHASKAR Nissan said, “We at BHASKAR Nissan are proud to be associated with such a successful global brand. As an authorised dealer of Nissan in Sikar, BHASKAR Nissan will provide excellent sales & after sales service to the existing and prospective customers in the region. With this combination, we plan to enhance our customer service and provide an outstanding ownership experience for our customers.”