Mahindra SmartShift to offer intra-city logistics in digital marketplace

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Added in: Mahindra

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Mahindra & Mahindra announced the launch of SmartShift – a technology enabled load exchange platform. Mahindra becomes one of the first large corporate groups in the country to initiate a digital mobility platform that is completely under its aegis.

SmartShift will act as an exchange platform for cargo owners and transporters, enabling them to work with each other. Cargo owners (both businesses and individual users) can access the SmartShift service through a world class mobile app (available on Android), the website or the dedicated call centre.

With SmartShift, Mahindra aims to offer transparent pricing, an efficient simple one-click booking process and the ability to track cargo after dispatch. The company has launched the new SmartShift in Mumbai, followed by other towns and cities across India.

The unique SmartShift application will allow Cargo Owners to:

  • Book a vehicle in less than 3 minutes
  • Be able to negotiate the best price through a unique first of its kind “BID” feature
  • Choose from a range of certified and trained SmartShifters
  • Track the selected SmartShifter to ensure that his consignment is delivered safely and securely

Simultaneously, the SmartShift application will allow the Cargo Transporters to:

  • Get more business through faster and easier order taking technology
  • Get the option of accepting or declining a delivery request based on pricing or the availability of vehicles
  • Get the opportunity to explore and expand to other markets
  • Look forward to a higher earning potential

About the Small Commercial Vehicle (SCV) industry

The SCV industry is expected to reach 1 million units by FY 2021. The key demand drivers for the industry would be:

  • The need for last mile connectivity for both goods and people transportation
  • Better operating economics combined with better financing options making SCVs more lucrative for end customers
  • New applications being developed to expand the market, prompting newer customers to buy SCVs
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