In a first of its kind campaign, Nissan Motor India and 92.7 BIG FM have announced a unique collaboration that is centered around the Nissan Sunny. Highlighting the sedan’s USPs of class leading cabin space and comfort, the radio station will celebrate April 2nd 2015 as ‘BIIIIIG Day’. Nissan will contribute to the BIIIIIG Day by not indulging in any advertising on 92.7 BIG FM to enable extra entertainment airtime for listeners, as they will get to enjoy extra content, extra music, extra contests, extra prizes, extra entertainment and much more on April 2nd.
A part of this association, Actor Sonakshi Sinha stated, “This is an excellent innovation by 92.7 BIG FM and Nissan and I am happy to be a part of it. It’s amazing how the two brands have stretched out to offer extra to their consumers. I believe that innovation plays a significant part in building a great brand and its lineage, and today we all have witnessed a BIIIIIG step towards that. I look forward to tuning in to 92.7 BIG FM on 2nd April to enjoy music to the fullest”.
Funny man Cyrus Broacha, who will be hosting a special comedy show conceptualized by 92.7 BIG FM for this campaign. The show called ‘Space Matters with Cyrus Broacha’ will go on-air on 92.7 BIG FM on April 2nd from 7pm to 8pm.
Shedding some light on this collaboration, Arun Malhotra, Managing Director – NMIPL said,”The Sunny is our flagship sedan and is the perfect example of innovations at Nissan. The class-leading space and comfort of this car are a testimony to our commitment towards offering value to our customers. To top it off, the Sunny is backed by Nissan’s quality and comes packed with features, technology and fuel efficiency, making it the ideal choice in its segment.”
The innovative campaign will go on air on 2nd April and will be effective across 10 stations of 92.7 BIG FM network in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandhar reaching out to over 2.5 crore listeners across the country.