After the launch of the new Skoda Fabia with new engine options and slashed prices, the company has started the TV ad campaigns. By the look of it, the campaign seems to be targeted at the audience which more into lifestyle and adventure, than seeking value. The commercial shows various objects and creatures such as a surfboard, an ear-ring and owl etc, converting into various parts of the Fabia. The ad urges you to look beyond the obvious and understand the thought process that has gone behind the making of the car. It’s slightly abstract, and difficult for the common man to understand we’d like to think. But still very creative. Have a look!