Indian Idol Junior music reality show winner Anjana Padmanabhan took home a brand new Nissan Micra as an award following a glittering grand finale ceremony held in Mumbai’s Film City.
Anjana Padmanabhan became the first winner of the new junior version of the hit show which unearths India’s best singing talent aged between five to fifteen and was the country’s most popular reality TV series this season.
Idol Junior 2013 was the first edition of Indian Idol for kids, and was judged by popular music composers Vishal Dadlani and Shekhar Ravjiani as well as leading Bollywood singer, Shreya Ghoshal.
This is the second year of Nissan’s association with the Indian Idol platform as the 2012 show was sponsored by the Nissan Micra. The company’s partnership with the series fits perfectly with Nissan’s promise to bring ‘Innovation and Excitement for Everyone’.
Commenting on the association, Mr. Nitish Tipnis, Director, Sales & Marketing, Hover Automotive India (Nissan’s national sales company in India) said, “We are delighted to partner Indian Idol Junior 2013. Nissan’s association with this hugely popular show is yet another expression of our commitment to encourage talented youngsters in India.”
“Indian Idol Junior and Nissan are a great fit with the show helping us to reach and express our brand to a new, youthful audience. The show has also created an emotional connect with families as the programme involves young kids.”
“Linking Nissan with an energetic, vibrant and original show like Indian Idol Junior compliments our company ideology and brand values too, of always being on the forefront of innovation both in the cars we produce and also how we present and communicate our brand.”
“The Indian Idol Junior idea was conceived to extend the Indian Idol brand and expand the talent base as well as the viewing audience, all of which we have done. Indian Idol is a well-established brand and hence, although this is only the first year with the juniors, the show appeals to the entire family.”
“The show’s popularity is increasing every year, and we are confident the Junior version will prove a great success as the kids challenge themselves to even greater performances in the future,” said Rohit Gupta, President Sony Entertainment.