Despite challenging economic conditions, Ford India sales held steady at 11,065 vehicles in combined monthly domestic wholesales and exports in August 2013. The company had sold 10,352 cars during August 2012, recording a 7 per cent increase in August this year.
A significant customer interest in the recently launched urban SUV, the all-new EcoSport, helped add up to Ford India’s second-best sales month so far this year. The company exported 3,057 vehicles in August this year, compared to 2,512 units in the same month last year, recording a growth of 22 percent. Ford India sold 8,008 wholesale units domestically in August this year, compared to 7,840 units in August 2012, recording a 2 per cent increase in August this year.
“We’re grateful and thankful to Indian customers for their response to the all-new EcoSport. Despite the sustained difficult business environment, we have recorded our second highest monthly sales this year. True to our Global Brand Promise, we will continue to provide products with Quality, Green, Safe and Smart attributes that consumers want and value,” said Anurag Mehrotra, vice president of Sales for Ford India. “We appreciate our customers’ patience as we work hard to meet the ever-increasing demand for Ford cars, and we thank them for their continued trust and patronage.”
Continuing celebrations around the 300,000th Figo, Ford inaugurated two dealerships – Solan and Kochi – in line with its aggressive expansion plans in India.
Ford India also opened India’s second Quick Lane Service centre in Surat, demonstrating its commitment to go further in efforts for greater customer convenience. Ushering in ‘No Appointment Necessary’ and ‘While you Wait’ Service, the new Quick Lane service centre is equipped to quickly handle routine vehicle maintenance and minor repair needs, providing a fast, convenient and customer-friendly channel enabling improved customer service.
These new outlets take Ford India’s footprint to 265 sales and service outlets in 142 cities across the country.
“The opening of new dealerships in second- and third-tier towns shows how we’re committed to bringing world-class services and our lineup of global One Ford vehicles closer to our customers across the country,” Mehrotra added.
Starting with Chingam in Kerala, Ford is preparing to celebrate the festive season through exciting customer initiatives across the country.