Ford Motor Company has unveiled its all-new Mustang on Dubai’s Burj Khalifa, the world’s tallest building. Ford Executive Chairman Bill Ford capped the live event on the 112th floor of the skyscraper. The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa.
Here is a quick replay of the assembly of the 2016 Ford Mustang on Burj Khalifa:
Speaking on the occasion Bill Ford said, “Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry. We also sent a message to the world that Mustang is going global after 50 years as America’s greatest motoring icon.”
Jim Benintende, president, Ford Middle East and Africa added, “A century ago Henry Ford had a vision to open the highways to all mankind. Placing our regional headquarters in Dubai lets us tap the innovation and imagination that’s flourishing here, helping us to bring our founder’s vision to this part of the world.”
Ford established its new Middle East & Africa business unit this year, which covers the company’s automotive business in 67 Ford markets in North Africa, Sub-Saharan Africa, South Africa and Middle East regions. Industry sales in Middle East & Africa are expected to grow 40 percent to 5.5 million vehicles by 2020. To meet new customer demand, Ford pledged to launch 25 vehicles in region by 2016, including the all-new Mustang debuting next year.