MINI India announced the opening of its first dealership in Delhi with the name Bird Automotive. Mini, which entered India a few months back was hitherto sold only at Infinity cars in Mumbai, making Bird Automotive only the second dealership for the brand in India. Located at Vasant Kunj, New Delhi, the dealership will display the MINI Hatch, MINI Convertible and MINI Countryman. Bird Automotive will provide after sales support to MINI customers from its workshop located at MG Road, Opposite Sector -14, Gurgaon.
Bird Automotive Vasant Kunj, has a disp;lay area of over 5000 sq ft space for six cars across two floors. The new MINI dealership has been uniquely designed in a modern urban layout that represents the iconic MINI Lifestyle. Alongside its loft architecture, the dealership also has a MINI DJ Lounge, MINI Lifestyle Collection and MINI Accessories on display.
The BMW Group introduced MINI in January 2012. An exclusive MINI dealer network will be established in India for this purpose. MINI India will establish three exclusive outlets in the Indian market: Deutsche Motoren and Bird Automotive in Delhi (National Capital Region) and Infinity Cars in Mumbai. Of these, two are already operational.
Speaking on the occasion Dr. Andreas Schaaf, President, BMW Group India said, “At MINI, the fun never stops. So it is only natural that Delhi with its wonderful amalgamation of trends and tradition, fun and style and enduring spirit offers a perfect setting to the world’s most emotional auto brand.”
Mr. Gaurav Bhatia, Manager Director, Bird Automotive said, “We have been working with BMW Group India since 2007 and this association has been very successful and tremendously exciting. We are thrilled to be a part of the MINI celebration in India with the launch of the new MINI dealership by Bird Automotive in Delhi. We look forward to an enthusiastic response from our customers for the charismatic and exciting MINI.”