Michelin Latitude Sport 3 premium SUV tyre now available in India

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Premium SUV owners now have a new choice of rubber to pick from, as Michelin launched their internationally acclaimed Latitude Sport 3 range of SUV tyres in India. The new LS3 is the third generation of Latitude on-road SUV and CUV tyres in the Michelin line-up. The design of the new tyre is capable of supporting the vehicle weight and driver expectations with enhanced safety performance, while delivering outstanding grip on all types of on-road surfaces and offers an uncompromising safe and silent ride.

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Compared to the previous generation of Latitude Sport tyres, the Sport 3 stops 2.70 meters shorter on wet roads with 4% improvement in dry braking and is more fuel efficient because of 25% reduction in rolling resistance. LS3 features a unique tread pattern with variable tread blocks ensuring a silent and comfortable ride. The tyre also uses an innovative tread compound with the latest generation of elastomers for greater longevity and a 2 ply casing to provide enhanced strength. LS3 leverages Michelin Total Performance, the company’s technology strategy to develop tyres capable of simultaneously delivering superior levels of performance in the key areas of safety, fuel efficiency, grip, longevity and performance.

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The Michelin Latitude Sport 3 has already been selected and certified by some of the world’s leading car manufacturers and comes factory fitted on performance SUVs like the new Porsche Macan and BMW X5. Available nationally at Michelin premium dealerships the Michelin Priority Partners and the Tyre Plus network, the tyre will be offered in 4 sizes to equip the widest possible number of SUVs/CUVs already on the road like Audi Q7, Porsche Cayenne among others.

Mohan Kumar, Commercial Director, Michelin India said “We are delighted to bring the iconic Latitude Sport 3 tyres to the Indian market at a time when demand for premium SUVs in India, is growing. Latitude Sport 3 will cater to the tech savvy and upwardly mobile consumer, who wants a dynamic and luxury performance, with practicality of everyday use.”

MICHELIN Latitude Sports 3 Specifications in India:

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** Available in Latitude Sport || *Comparison with the previous generation MICHELIN Latitude Sport conducted by TÜV SÜD in 2013 on 235/65 R17 tyres on wet roads.

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