Mahindra First Choice Services Ltd., India’s leading multi-brand car workshop company, strengthened its commitment to Hyderabad car owners with the launch of its second workshop at Chandanagar which was inaugurated by Mr. Rajeev Dubey, President (Group HR & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.
The workshop is spread across 26000 sq. ft and boasts of a shop floor consisting of 12 bays for mechanical work and three bays in the body shop section, with a capacity to service 800 cars of various brands per month.
“We are delighted to launch our second workshop in Hyderabad. As the leader in the multi-brand car workshop business in India, we are constantly endeavouring to provide customers with services which will provide them with greater value and convenience. This workshop is one step in that direction. It will function as a one-stop-shop for any brand of cars which need to be serviced or repaired. This is part of our strategy to address the after-market requirements of the entire category of car owners, irrespective of the brand that they own,” said Mr. Dubey.
In addition to the new workshop, the company also inaugurated its first Technical Training Centre (TTC) which is located at Balanagar. As car ownership increases in India, there is a shortage of trained personnel to service vehicles. With this TTC, MFCSL aims to fill this gap by creating a trained army of multi-brand car service technicians. The centre will not only provide training but will also help technicians upgrade their skills on a regular basis to enable them to keep pace with changes in technology. As the business grows, the company will look at opening more such centres across the country.
The city of Hyderabad has a car population of close to 4 lakh. MFCS believes that the servicing needs of this population are not being met by existing players in the market and hence, this presents the company with a good opportunity for entry in this market.