Spurred by a new sales record of well over 40,000 units globally in 2014, Mercedes-AMG looks to broaden its product range, providing the Affalterbach-based company with access to new customer groups and secure success in established and new, developing markets.
To render the AMG brand and its technology more accessible, Mercedes-AMG is establishing a new product line by the name of “AMG Sport”, offering enhanced performance and technical refinements. The AMG Sport models will fill the gap between the AMG Sports package for Mercedes Benz vehicles and the classic AMG models,and will take on the Audi S models.
The AMG Sport models will feature uprated engine output, all-wheel drive as standard in selected markets and special chassis components and brake systems from the classic AMG models, apart from AMG specific exterior embellishments. The first two AMG Sport models are set to be unveiled at the International Auto Show in Detroit in January 2015, with more to follow soon.
The new GLE Coupe
Mercedes has also teased its upcoming BMW X6 rival, the GLE Coupe. Based on the M Class, which should be re-christened to GLE soon (in the preceding face-lift), the GLE Coupe is the production version of this year’s Mercedes-Benz Concept Coupe SUV from the Beijing Auto Show. The GLE Coupe will have a swooping, coupe-like roof-line, that has been hidden digitally in the teaser pic above.
It will have a similar engine lineup to the revised M-Class, and get a new AMG Sport version (pictured above, along with C Class AMG Sport), to be placed between the GLE 400 and the top-of-the-line GLE 63 AMG.