Mercedes-Benz India, in a bid to promote what he company calls ‘the spirit of performance Motoring’ has planned a three pronged strategy. The strategy also includes partnering with the Buddh International Circuit for promoting motorsports. Here’s a brief detail on the plans Mercedes-Benz has in store:
Part 1: Official Automobile Partners of Buddh International Circuit: As the Official partners of Buddh International Circuit the company along with JPSI will play a pivotal role in the debut of Indian Grand Prix. The partnership with JPSI is aimed at establishing a stronger connect with motorsports enthusiasts and potential customers. Mercedes-Benz customers shall have exclusive and special access to use the cars on the race track. The company also plans a lot of activities at the Budd International Circuit.
Part 2: Popularizing Motorsport: Mercedes-Benz will start a nationwide promotional and activation campaign to popularize Motorsport and give enthusiasts access to witness the action at the Indian Grand Prix at Buddh International Circuit. Mercedes-Benz plans to create Pit Stops at all its dealerships which will sell tickets for Indian Grand Prix and also merchandise for enthusiasts and collectors.
The Mercedes-Benz Speed Date is another activity planned around third week of October at Mumbai with participation of over 100 Mercedes-Benz and AMG cars.
A college activation program, MTV Date with Speed, is fun filled program, with youth engagement, music, cars all woven around the theme of Motorsports. Mercedes-Benz will also be organizing lifestyle parties across multiple cities at the hippest pubs. A host of other promotional campaigns targeting the young audience will ensure the country gives a rousing welcome to the grand debut of Indian Grand Prix.
As an Official Automobile Partner, Mercedes-Benz cars will serve as the Official Safety car, Fast Intervention Vehicles and Race Control Cars in Motorsport event in the country.
Part 3: Performance Driving Academy: Mercedes-Benz along with JPSI will create a Performance Driving Academy to create a platform to provide high octane experience to motorsports enthusiasts in India. The new Academy will offer structured programs, cars, trainers and help groom new talents on the racing circuit. Mercedes-Benz has a rich history of motorsport. In fact no other automobile manufacturer in the world shares the same relationship with racing as Mercedes-Benz.
Speaking about the strategy Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India elaborated “Mercedes-Benz is a performance brand and our long association with Motorsports is a testimony to this fact. It has been our endeavour to enable more people to experience the performance and dynamism of our cars, and we will continue to do so in times to come.” He added, “My earlier experience in China and Southeast Asia shows that once sports like Formula One features in, consumer interest also increases significantly.”