Mercedes-Benz ushered the consummate customer engagement programme, LuxeDrive, to Vijayawada. This event is based on three vital pillars of adrenaline, gourmet and design. It magnetized the patrons and brand loyalists across age groups. LuxeDrive gives an experience of a lifetime synonymous with the Mercedes-Benz philosophy of ‘The Best or Nothing.’
Tying-up with Mercedes-Benz India for the first time, the ravishing ‘Gauri Khan Designs’ designed by Gauri Khan was appreciated by one-and-all. If fashion turned the heads around, the food department handled by prominent chef Ritu Dalmia gave a palatable experience to the patrons present at the event. The high-note of the event was the blood-gushing adrenaline which was seamlessly integrated into LuxeDrive, with the driving experience of the most fascinating range of Mercedes-Benz SUVs and sedans. The engaging LuxeDrive was conducted at The Venture 2, RTC Colony, Near RCM Church Buddavaram Road on NH#5, Vijayawada.
The Mercedes-Benz LuxeDrive showcased the technical expertise and performance that Mercedes-Benz range of vehicles are capable of. This is demonstrated through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions. The visitors also experienced the memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of performance cars.
There was also a special zone for exclusive Mercedes-Benz merchandise where guests chose and took home their favorite merchandise. The ‘kids’ zone’, with games for engaging the kids while their parents/relatives indulged in the experience was an added attraction. Patrons also had the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.