Fiat Chrysler Automobiles India is all set to cool down the hot summer for their customers by conducting a Drive Cool Campaign at exclusive dealerships across the nation. The summer drive will mainly focus on keeping air-conditioning units functioning at their best in the customer’s Fiat cars. Drive Cool Campaign will offer a variety of benefits to privileged customers such as special discounts on spare parts and reverse parking sensors, free car check-up, free top wash and 10% discount on labour (only on mechanical repairs). The camp will be held from 11 April to 30 April 2016. Fiat dealership executives will contact existing customers through text messages and e-mails to inform them about the Drive Cool camp.
The benefits that will be offered in this drive by FCA India are:
- 10% discount on spare parts to the customers (Only on Mechanical Repairs)
- 10% Discount on labour to the Customers (Only on Mechanical Repairs)
- Exclusive sales offer – customers can avail benefits up to 35,000/- and free insurance before April 15th (T&C applied)
- 638/- off on reverse parking sensors for Linea & Punto
- AC disinfectant treatment
- Free Car Checkup
- Free top wash
Fiat Drive Cool Camp will be held across regions on the following dates:
| Region | Dates |
| South | 11th – 16th April 2016 |
| North & East | 18th – 23rd April 2016 |
| West | 25th – 30th April 2016 |
Speaking about the initiative, Kevin Flynn, President and Managing Director, FIAT Chrysler Automobiles India Operations said that the Drive Cool camp is a part of the company’s extensive strategy to connect Fiat owners to the brand and also an effort to strengthen the relationship with their valuable customers. This camp is set up in efforts to enhance customer engagement. He further expressed that Fiat India is committed to provide world-class products and services to customers and 100% customer satisfaction remains their constant endeavour.