After successful encounters in Chandigarh, Gurgaon, Jaipur, Surat and Mumbai, Mercedes-Benz’s ‘LuxeDrive’ now concluded in Bengaluru. The event was held on 25th and 26th April at the Varahasandra Express Way, Nice Road, Near NICE Ring Road, Toll Booth, Bengaluru.
At LuxeDrive, in addition to showcasing the expertise and performance of Mercedes-Benz cars and SUVs through a series of self-driving exercises on a specially designed test track, potential customers were also treated with culinary delights whipped up by Michelin Star chef Vikas Khanna (above). A lucky winner also got to interact in an exclusive one-to-one interaction with him. The Collective, a one of its kind, super-premium retail concept, with over 100 fashion brands under one roof, was also present with various clothes and accessories on display.
There was a nine car display for customers to experience the latest products from Mercedes-Benz portfolio, including the range of AMG models. Besides, a range of vehicles was also be available for the guests to choose from for a test drive.
Speaking about the event, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, “The Mercedes-Benz Luxe Drive is an experience that redefines modern luxury. Best global brands come together to create an exquisite statement of elegance and class that’s worthy of the best. There are three aspects under this initiative, namely, adrenaline, hot couture and gourmet. From experiencing class and elegance of the Mercedes-Benz cars, to tasting signature dishes courtesy Michelin Star chef Vikas Khanna, to even being styled with best in the brands by The Collective, LuxeDrive has received overwhelming response from participants across markets where it was held. We are excited with this response and firmly believe that our customer focus approach has created an unparalleled fascination and delight, which has been pivotal in making us a clear market leader in the luxury car segment in India, today. The robust 40% sales growth along with other sales records achieved in the first quarter of 2015, underlines an astounding customer preference enjoyed by Mercedes-Benz. We are committed to our objective of keeping our customers delighted and provide them with a comprehensive luxury experience synonymous with the brand. LuxeDrive we believe, is a right move in that direction.”
Daniel Tan, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, commented, “Through the Mercedes-Benz LuxeDrive Experience, Mercedes-Benz aims to provide a unique driving experience to the participants – through treacherous simulations showcasing the power, agility, unparalleled safety features and engineering capabilities of these vehicles. Given our long history and strong association with Mercedes-Benz and motorsports, we are delighted to support this initiative.”